一、专业简介和方案特色
本专业创建于2003年，源于艺术设计（数字媒体艺术方向），后于2006年改为数字媒体艺术专业。依托于校级一级重点学科设计学，拥有设计学硕士点和省级教学艺术示范中心，专业师资雄厚，经过10年的发展，现形成以师生创业团队带动学生实践的与产业紧密结合的人才培养体系，具有应用性强、就业面广等育人特点，人才培养以生态设计为指导，着重培养学生在生态文化衍生品设计、网络交互设计、影视特效及动画设计等方面的能力，打造以生态设计理念为指导的综合性数字媒体专业人才。毕业生可在科研院校、影视动漫、游戏产业、互联网等企事业单位从事数字媒体艺术设计工作。
The professional was founded in 2003, from the art design (digital media art direction), after 2006 to the digital media art professional. Relying on the university level key discipline design, has a master's degree at the provincial teaching demonstration center of art and design, professional teachers, after 10 years of development, the formation of the training system to students entrepreneurial team led students to practice and industry closely with talent, with strong, broad employment "characteristics. Personnel training in the ecological design as a guide, focus on training students in the ecological and cultural derivatives network design, interaction design, visual effects and animation design and other aspects of the ability to create integrated digital media talents to the idea of ecological design. Graduates in research institutions, film and television animation, game industry, the Internet and other enterprises engaged in digital media art and design work.
本专业培养方案，以产业需求为导向，主动对接杭州文化创意产业，遵照国家专业质量标准，注重因材施教与个性发展，构建了以职业技能为核心的课程体系；推行以学生为中心探究式课堂教学模式，创新课堂教学方式与学业评价，开展启发式以案例为导向突出学生自主学习的教学改革。
The professional training program, based on industry oriented, active docking Hangzhou cultural and creative industries, in accordance with national professional quality standards, pay attention to their aptitude and personality development, construction of the occupation skills as the core curriculum system; implement student-centered inquiry teaching mode, evaluation and academic innovation of classroom teaching, heuristic teaching case for the outstanding teaching reform oriented students' Autonomous learning.
二、培养目标
本专业具有数字媒体艺术和影像艺术两个专业方向模块，培养具备扎实的图片、影视、新媒体的造型与表达能力，掌握影像史论、新闻传播、广告制作、艺术观念的理论知识，具有熟练运用各种媒材进行专业创作和设计应用的能力，能在动画公司、多媒体公司、网络公司、影视音像出版部门、教学科研部门、电视台、报社、高等教育院校、广告业以及各类国家机关、企事业单位等，从事新媒体创作工作的高级应用型人才。
This is the professional digital media art and video art two professional direction module, training and skills with solid pictures, film and television, new media design, master image theory, journalism, advertising, art theory, has the ability to skillfully use all kinds of media professional creative design and application, in animation company, multimedia company, network company, Audiovisual Publishing departments, teaching and research departments, television, newspapers, higher education institutions, the advertising industry and the various state organs, enterprises and institutions, from senior applied talents working in the creation of new media.
三、专业核心课程Core courses
1.三维设计（3D Design）
2.网页制作与网站设计（Web Creation and Web Site Design）
3.流媒体艺术设计(Streaming Media Art Design)
4.角色形象设计（Character Design）
5.UI设计（UI Design）
6.二维动画设计（2D Animation Design）
7.视频剪辑与特效(Video Editing&Effects)
四、修业年限要求 year of study
基本学制四年， 实行弹性学制，学习年限3-6年。
五、毕业学分和学位授予required credits and bachelor degree
毕业最低修读学分为126.5学分，通过新HSK四级，授予艺术学学士学位。
Graduation minimum credit is 126.5 credits, through the new HSK level 4, awarded a bachelor's degree in art. Basic academic system is four years, and the flexible academic system of 3-6 years of study is implemented.
