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跨境电子商务E-commerce (EC)

发布日期:2023-09-05   点击量:

一、专业简介与方案特色(中英文)

电子商务专业设立于2003年,现为校级重点专业;拥有浙江省企业形象研究会学术委员会常务委员、浙江省高校优秀青年人才等一批理论与实务相结合的高水平师资队伍。本专业依托全国高校电子商务联合实验室平台,与全国各高校建立资源共享与人才交流培养机制;充分利用全国(杭州)跨境电商综合试验区、阿里巴巴实践教学基地与校创业孵化基地等,指导学生参与全国大学生电子商务大赛、 互联网+”大学生创新创业大赛等学科竞赛,培养学生创新创业能力与综合实践能力。本专业毕业生在读研深造、自主创业、名企任职三方面并驾齐驱。众多学子到国内外名校读研,也涌现一批公职人员楷模、创业明星以及在领袖企业就业的知名校友。

E-commerce (EC) was established in 2003 and now is the key major in ZAFU. The professional teachers with strong teaching ability and academic research level serve the regional development, such as standing committee member of Academic Committee of Zhejiang Enterprise Image Research Association, outstanding young talents of universities in Zhejiang. Relying on "the national university e-commerce joint laboratory" platform, we established resource sharing and personnel training mechanism with other national colleges. Taking full advantage of local EC park and school business incubation base, we guide the students to attend EC competition like "national college students EC competition" and “college students’ ‘Internet plus’ innovation and Entrepreneurship Competition”, to cultivate students' innovative ability and comprehensive practical ability. The graduates of this major keep abreast of each other in three aspects: postgraduate study, independent entrepreneurship and employment in famous enterprises. Many graduates go to the famous universities at home or abroad for further education. There are also a number of public servants, entrepreneurial stars and well-known alumni in leading enterprises.

在遵循国家教学质量标准基础上,对接杭州跨境电商综合示范区发展对跨境电商人才的强劲需求,依托管理科学与工程等学科优势,本方案设置跨境电子商务方向;注重一二三产融合和校地校企协同,与地方政府和阿里巴巴等企业开展多种形式的合作,借助地方电商创业园和学校创业平台,开展基于互联网和移动互联网的创新创业能力训练;教学过程中要求充分利用移动互联网、现代教育技术以及在线开放课程平台等手段,开展教学模式、教学方法和手段的课堂教学创新,强化以过程性评价为主的教学评价模式。

Based on the national teaching quality standards and the advantage of management science & engineering discipline, this teaching program sets up cultivate direction of Cross-border E-commerce to fulfill cross-border EC talent demand of Hangzhou cross-border EC comprehensive demonstration zone. The program focuses on integration of three industries and school-local, school- enterprise collaboration. Cooperating with local governments and companies like Alibaba Co Ltd., and relying on the local EC park and school business platform, the training of innovative and entrepreneurship ability is carried out based on Internet and mobile Internet. The teaching process requires make full use of the mobile Internet, modern educational technology and open online course platform etc., carry out classroom innovation about teaching mode, teaching methods and means, and strengthen the teaching evaluation mode in the process evaluation.


二、培养目标(中英文)

本专业坚持立德树人,并将创新创业教育与专业教育深度融合,培养掌握外贸业务和跨境电商业务,能够开展海外营销推广活动,熟悉国际物流、国际结算知识,突出农产品电子商务特色,并能够运用跨境电子商务相关平台进行跨境电商数据分析和综合运营的具有良好人文素养、职业道德的国际型、复合型、应用型、创业型跨境电商专业人才。

本专业培养的人才能够胜任政府与企事业单位的电子商务规划和管理、电子商务平台综合管理和运营、网络营销与推广、互联网媒介运营、跨境电子商务应用、PC端和移动端电商平台开发和设计等岗位,满足大众创业万众创新政策指导下的电子商务创新创业人才需求。

The major adhere to high moral values establishment and people cultivation. It integrates innovation and entrepreneurship education with professional education, cultivates international, complex, applied and entrepreneurial e-commerce professionals with good human qualities and professional ethics. The students are familiar with international logistics and international settlement knowledge, and can carry out overseas marketing and promotion activities. We highlight the characteristics of e-commerce in agricultural products, and the students can use cross-border e-commerce-related platforms for cross-border e-commerce data analysis and comprehensive operation.

Talents trained by our EC major can fulfill to following jobs in government/enterprises and institutions: e-commerce planning and management, e-commerce platform integrated management and operating, network marketing and promotion, internet media operations, cross-border EC application, PC and mobile terminal EC platform development and design and so on, to meet the e-commerce innovation and entrepreneurial talent needs under the guidance of public entrepreneurial and people innovation policy.


三、培养标准

本专业毕业生应获得如下知识、能力与素质:

毕业要求1——知识要求

1-1 通识知识

具备社会学、政治学、哲学、心理学、艺术学、法学等人文社会科学领域的基本知识;具备数理分析、英语、计算机、思想政治、科技创新、生态环境等方面的基本知识。

1-2 学科基础知识

掌握管理学、统计学、经济法、线性代数、概率论与数理统计、计算机编程等学科的基本原理与基本方法,形成多学科思维方式和广域学科知识背景。

1-3 专业知识

拥有现代管理、网络经济和信息技术相关的基本理论和专业知识,电子商务专业理论与专门方法,以及跨境电子商务新兴产业技术和商业模式创新知识。

毕业要求2——能力要求

2-1 基本能力

具备较高的社会认知和职业定位、良好的人际关系和团队精神、语言和文字表达能力、文献检索和信息处理能力、自主学习和知识转化能力,以及运用经济管理科学方法探究自然规律和分析解决实际问题的能力。

2-2 专业能力

掌握跨境电子商务的基本理论知识网络应用技术,具备跨境电子商务综合运营的实践能力,具备从事与电子商务相关的市场调研、数据挖掘、项目设计、产品开发、企业运营、网络营销、物流与供应链管理等工作的能力。

2-3 创新能力

拥有创造性的思维方法和基于复合交叉学科基础知识与基本技能的创意、创新和创业能力,并将所学知识融会贯通,能够创造性地提出具有针对性、科学性、前瞻性的电子商务解决方案、经营决策和发展规划。

毕业要求3——素质要求

3-1 人文精神和科学素质

具有认为社会科学素养和社会责任感,秉承求真敬业的校训和科学严谨的理念,熟悉电商相关政策、法律、法规,在专业实践中理解并遵守职业道德和职业规范,拥有积极向上的人生理想、符合社会进步要求的价值观念和爱国主义情怀。

3-2 专业素质

具备跨境电子商务专门知识与技能,维护网络安全、商业机密及交易诚信;在互联网技术与制度的变革中体现出不断增强组织管理与市场反馈、不断优化电商产品和网络服务、不断发现商机和创造价值的专业素养。

3-3 身心素质

具备健康的体格,全面发展的身体耐力与适应性、合理的卫生习惯与生活规律、稳定向上的情感力量、坚强恒久的意志力量以及鲜明独特的人格力量。


、核心课程(Core Courses

1. 电子商务概论Introduction of E-commerce

2. 跨境电子商务分析Cross-border E-commerce Analysis

3. 跨境电商支付与结算Cross-border E-commerce Payment and Settlement

4. 跨境电商物流与供应链管理Cross-border E-commerce Logistics and Supply Chain Management

5. 跨境电商数据分析Cross-border E-commerce Data Analysis

6. 网络营Network Marketing

7. 跨境电子商务综合实训Comprehensive Experiment for Cross-border E-commerce


五、修业年限与授予学位(Year of Study and Bachelor Degree

基本学制4年,实行弹性学制,学习年限3-6年。毕业最低修读学分为130, 必须通过国家汉语水平考新HSK4级,授予管理学学士学位。学位授予按照《皇冠hg0086客户端学士学位授予工作细则》及《皇冠hg0086客户端专业设置与学位授予一览表》执行。


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